Vizio's Inscape Data Will Be Exclusively Available in Verizon Media's DSP

Starting in 2022, Vizio will make its smart TV viewership data available exclusively within Verizon Media's demand-side platform (DSP), another example of connected TV platforms recognizing the value of their proprietary audience insights. Recently, big CTV platforms that control the smart TV operating system have been building up their walls by limiting access to their...